The idea is a simple one: work is more powerful if shared together under a common theme. The name Noscento is comprised of the Latin prefix “Nos” (meaning “our”) and the Latin suffix “cento,” referring to the Greek tradition of the patchwork poem——a work made up of many other works. The etymology of the brand’s name is also the basis for it’s constantly-evolving practice:  

Each season takes a single theme and investigates it from the individual perspectives of designers, musicians, writers, filmmakers and photographers—presented together to create a holistic point of view on a given subject.